Luxury doesn’t have to cost six figures. In 2025, the market is awash with a wave of jaw-droppingly beautiful vehicles that will show you can still find top-tier style, comfort, and performance without spending first class prices. With advancing technologies and major automobile corporations helping to get high end materials, impressive features, and electrification into more drivers’ lives, this year has never looked better in the under $100,000 luxury vehicle segment.

If you’re a first-time luxury buyer or a seasoned driver looking to downsize or electrify your transportation, our list of sedans, SUVs and EV’s shows you can make an elite-level purchase at an incredible value. These vehicles have smart interiors, responsive driving dynamics, and you will see you can have car refinement, innovation, and prestige all without exceeding $100,000.

1. BMW 5 Series (2025)

• Price: Starting at $58,000
• Why It Stands Out: The redesigned 2025 BMW 5 Series is expertly blending sporty responsiveness and executive-class comfort with the fantastic additions of the new iDrive 9 infotainment system with the latest safety systems available and an assortment of powertrains – even a new 2025 i5 electric vehicle is arriving soon with silent speed and environmental claims. The exterior features a new, sexy, clean look, while the cabin appears almost futuristic and is jam packed with quality. If you’re in the market for a midsize luxury sedan that excels in every category, then the 5 Series remains a premium choice.

2. Mercedes-Benz E-Class (2025)

• Price: Starting at $61,000
• Why It Stands Out: The 2025 E-Class is the ultimate combination of heritage and innovation. With its elegant new design, illuminated grille, and beautifully reimagined interior packed with ambient lighting and an ultra-wide MBUX display, the E-Class is more luxurious than ever. Turbocharged engines, mild-hybrid systems, and smooth ride quality deliver effortless driving. If you’re looking for a modern-day classic with a tech-forward twist, the E-Class checks every box.

3. Genesis G80

• Price: Starting at $55,000
• Why It Stands Out: Genesis continues to impress with the G80, a midsize luxury sedan that’s disrupting the segment with value and refinement. Inside, you’ll find materials rivaling those of far pricier European rivals—think quilted leather, real wood trim, and ultra-quiet acoustics. The ride is smooth and composed, while available features like remote smart parking and a 3D digital instrument cluster add futuristic flair. The G80 feels like a car from a class above, without the sticker shock.

4. Audi A6

• Price: Starting at $59,500
• Why It Stands Out: The Audi A6 has long been a benchmark for understated luxury, and 2025 keeps that tradition alive. With clean, sophisticated styling, Quattro all-wheel drive, and a refined cabin packed with dual touchscreen displays, the A6 is ideal for drivers who want elegance and tech without flashiness. Whether commuting, road-tripping, or just cruising through town, it offers a smooth and confident experience.

5. Tesla Model S (Base)

• Price: Around $88,000
• Why It Stands Out: The Model S is still a standout in the electric luxury space. With blistering 0–60 mph times (under 4 seconds), a minimalist interior dominated by a landscape touchscreen, and access to Tesla’s extensive Supercharger network, it’s hard to beat for tech-savvy buyers. Its 400+ mile range adds serious practicality to its sci-fi appeal, making it one of the best long-range electric vehicles available today.

6. Lexus RX 500h F Sport

• Price: Starting at $63,000
• Why It Stands Out: The RX 500h F Sport brings new excitement to the Lexus lineup. With a bold exterior, performance-tuned suspension, and a hybrid powertrain producing over 360 horsepower, it offers a perfect blend of power and efficiency. Inside, the RX is as quiet and well-appointed as ever, with upgraded infotainment, ambient lighting, and plenty of comfort for all passengers. For luxury SUV buyers, it’s a strong mix of style, safety, and sporty appeal.

7. Porsche Macan (Base)

• Price: Starting at $62,000
• Why It Stands Out: Compact yet mighty, the Porsche Macan offers real sports car dynamics in an SUV form. The base model comes with a turbocharged 4-cylinder engine, responsive steering, and interior materials that uphold Porsche’s premium image. Even though it’s the entry point to Porsche ownership, the Macan feels far from basic. With ample customization and sharp driving feel, it’s one of the most engaging crossovers on the market.

8. Volvo XC90 Recharge

• Price: Starting at $71,000
• Why It Stands Out: The Volvo XC90 Recharge is a plug-in hybrid sport utility vehicle (SUV) with modern Scandinavian styling, three-row seating, and a super quiet cabin. It comes with about 35 miles of all-electric range and 455 horsepower from its hybrid components! Thus, it is great for families that want to lower its emissions without omitting passenger or cargo space or comfort. Safety is paramount with a Volvo, and the XC90 offers semi-autonomous features that make it one of the safest rides on the road.

9. Cadillac Lyriq

• Price: Starting at $58,000
• Why It Stands Out: The Lyriq represents Cadillac’s future — bold, electric, and forward-thinking. With a dramatic exterior, roomy and modern interior, and up to 314 miles of range, the Lyriq is redefining what American luxury looks like. The cabin is a tech-lover’s dream, with a massive 33-inch curved display and rich detailing. It’s an exciting new chapter for a storied brand.

10. Acura TLX Type S

• Price: Starting at $58,500
• Why It Stands Out: Sporty and luxurious, the TLX Type S is Acura’s most performance-oriented sedan; it includes Super Handling All-Wheel Drive, a turbocharged V6 engine, and track-tuned suspension, which is exciting for a luxury vehicle. And while the interior is comfortable and luxurious and includes lots of driver – aids and an easy-to-read infotainment style, it is, more importantly, a sleeper performance car that is worth as much as it costs.

Final Thoughts

You don’t have to feel like a million bucks with a million dollars. The under-$100K luxury segment in 2025 is overflowing with opportunities that deliver luxury, technology, innovation, and performance. With everything from technology and electric focused SUVs and crossovers, to hybrids, and even practical family vehicles, there has never been greater access to experience the heights of automotive luxury.

Whether you’re looking for minimalistic electric luxury, sporty driving, family utility, or just high-level luxury comfort, there is a luxury vehicle for your tastes and budget. This demonstrates that true luxury is about feeling special behind the steering wheel and not the price of the car.